For many of us, shopping online is a given, but if you were to ask the following question I bet over 90% of us would answer ‘yes’.
So, what is the question?
‘Do you wish to see the high street full and populated with diverse shops?’
Seems a no-brainer, but how do we go about achieving it?
Added benefits of the high street over online shopping:
tactial, readily available – no waiting,
Understanding the audiences at work and how they all need to mutually benefit. Understanding their needs, wants and benefits:
Councils – rents
NCP and council car parks
A regular and consistent footfall of customers willing to buy
Landlords retaining the value of their investment without them falling into disrepair
Improved public transport (Tesco operation run by bus companies – free to select audiences), happy hour parking at a reduced rate
Pop-up shops for startups with minimal outlay and a strong reason to return each week to drive consistent engagement with an audience you wish to see on a regular basis.
Profit paid back to a landlord for utilising the space given. Is there a business model available that would deliver this? yes – look at the common market. Managed by a supervisor for the landlord, regular and diverse customers ready to buy and stallholders who have the opportunity to make money.
A collaboration of brands to reduce cost (Argos in Sainsburys, Holland and Barratt in Tesco)
In-store space allowed to a small number of traders – tables (social settings such as Costas, Starbucks, McDonalds)
How to make this work?
Set fees based on a day, week and month’s fee. No contracts. If its desireable, then the demand will outstrip supply.
Longer opening times into the evening on a few days a week to accommodate startups.
Subsidised or sponsored spaces by larger brands to encourage more traffic (Poundworld set up next to 99p store – drives more traffic)