For several years the title of being crowned Britain’s Best High Street has enticed many towns and cities to raise their game and showcase what their local’s brands have to offer.
For centuries the high street has been the life and soul of communities across Great Britain and is crucial in creating jobs, nurturing small businesses and driving local and regional economies. At one time it also boasted being the main hub for communication until the surge of the internet and smartphone communication.
The future of our high streets is a challenging one, as customers and consumers alike want and expect more for their money in several emerging ways. From more choice to availability, customisation, money-back guarantees, increased customer service, support and ethical issues being addressed.
Customers are looking for a range of experiences on the high street, from shopping to leisure to health services; the most successful high streets offer a unique experience that people cannot get anywhere else.
The future of our high streets
In order to survive the high street needs brands and the communities, they serve to adapt and innovate.
Thankfully the Great Britain High Street Awards are designed to highlight the plight of any brand on any high street in the UK. From collaboration and support to benefit and promote an institution that has been fundamental to our shopping habits for hundreds of years.
The GBHS Awards share leading examples of the ways high streets are succeeding in overcoming the challenges of a rapidly changing environment and will actively encourage the adoption of best practices across the nation.
An essential element to winning is based on a clear demonstration of commitment to the local community and an innovative approach to retail.
In 2019 Treorchy in Wales was crowned Britain’s Best High Street after wowing judges with its dazzling cultural events and savings for savvy shoppers. All building on loyalty and local shopping habits to reinforce community spirit.
Great British High Street winners
High Street of the Year – Treorchy in Wales
Rising Star of the Year – Kelso in Scotland
Find out more about the 2019 winners, please click here