Hi, I'm Andy Woolley
a Data-Driven Marketer

Andy Woolley successfully executes best practices in the development of SEO and content marketing strategies for some of the world’s most well-known websites. His years of experience as a freelance SEO consultant have helped businesses transform from low-converting brands to organic heavyweights.


*Data-driven marketing is the fusion of SEO and Digital Marketing carefully blended to deliver results.

About Me

Andy Woolley is a Data-Driven Marketer. Using the fusion of SEO and Digital Marketing which is gleaned from insightful data analysis to help drive sales and leads.

Qualified Digital Marketing expert in South Wales

I help businesses create engaging content that increases leads and sales WITHOUT the complexity or steep learning curves associated with SEO and Digital Marketing

Qualified and experienced in multiple disciples. The three disciples compliment each other and afford me the necessary insight.

Qualified SEO expert in South Wales

Being a qualified SEO expert in South Wales for over 10 years and alternatively qualified as a digital marketing expert for over 20 years.

What Services I'm Providing

The fusion of Marketing and SEO which is gleaned from insightful Data Analysis helps drive sales and leads for startups and entrepreneurs.

Technical SEO

Site Audits
Site Migrations
Index & Crawl Management
Site Architecture
Redirect Mapping

Digital Marketing

Marketing Audits
Business Plans
Strategy Development
Perceptual Mapping
Customer Profiling

Content Analysis

Content Audits
Content Creation & Management
Entity Optimisation
Content Structure & Silos
Internal Linking Audits

Professional Organisations

Worked for and continuing to work with many prestigious brands across the UK and Europe

Professional Bodies

Registered and certified with several respected organisations.

What My Clients Says

Selection of clients, learners and industry leaders I have worked alongside.

Working with Andy, I have learnt how to develop a consistent strategy for blogging and how to use this in conjunction with SEO to improve the way my business was being found online.

Andy is a highly motivated, forward-thinking, and intelligent marketing manager who has a lot of experience in his field.

It was a pleasure learning from him and to see his passion for the ever-changing world of Digital Marketing.

From start to finish of the course Andy supported my learning and gave me a great introduction in Digital and traditional marketing.

Andy is an experienced digital marketer with an abundance of knowledge in SEO and improving the organic performance of websites across many industries.

Frequently Asked Questions

Professional life

I specialise in three main disciples which complement each other; digital marketing, SEO and data storytelling.

I am by no means an expert. Yes, I’ve been involved in digital marketing for over 20 years and collaborated on hundreds of projects, but I learn everyday.

I do not use the term expert or guru, as this implies you know it all and that is impossible with an ever-changing marketplace.

Through hard work and good fortune I have been involved in many ‘firsts’ as projects.

The experience needed to carry these out range from leadership and mentoring, through to sound understanding of disciplines outside of my comfort-zone. Such things, as data mining and coding.

However, being seen to want to resolve the issues and keep a project on track force you tio become better.

The conclusion of this is the accumulation of over 20 industry standard awards and numerous qualifications to ensure my deep knowledge is as robust as my practical experience.

I managed two businesses for a number of years when I was in my twenties and this afforded me the luxury of learning to hire, fire and train a wealth of individuals.

I also setup and ran my own successful print and sign company for over ten years before cashing in on those skills with several notable blue-chip brands.

I have worked client-side for a global eCommerce company and agency-side for numerous brands as their SEO/marketing consultant, before I went freelance.

Winning and setting up the inaugural Global Accreditation training Academy – GATA for short, in Wales. This was a partnership between Triumph Motorcycles, Celtic Energy, Touratech and the Welsh Government.

Developing a digital marketing academy with Gower College Swansea to serve the shortfall of digital skills in both Wales and the rest of the UK.

Personal life

Father of three and in a long-term relationship (20+ years). Some would say that’s very long.

To be fair, she has a very high tolerance level, which is just as well.

I have been on several TV shows with the most notable being ‘Total Wipeout’.

Plus I have turned my hand to stand up comedy which I did for over 5 years. And no I wasn’t very good.

I firmly believe we are all born with the ability to change other people’s lives and make things better. To that end I always keep my word and reflect my ethics in everything I do. 

I call this having the GAF factor. GAF standing for ‘Give A F^*k’.

Blunt, but everyone knows exactly what you mean and that’s the thing. I like to be clear with my intentions as this sets the scene for acquiring more value. Yours and mine.

Apart from the obvious which will be similar to anyone with commitmments and responsibilites, I guess it’s to be known for my work and stand for something that inspires others.

We all have the ability to change another’s life and morally we have an obligation to be better than what we currently are.

In a word ‘difficult. No sob stories or feeling sorry for myself, but I have had lots of set backs.

However, through it all you have to perservere. It’s in our DNA, plus I have always had a very supportive partner (just don’t tell her as it’ll go to her head).

The key is knowing tomorrow WILL be better than today and you just need to stay the course and plug away at whatever you do.

Get in touch

Send me a message and I’ll reply within 24 hours

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